Phil 2200. Ethics Essays

Phil 2200. Ethics Essays Phil 2200. Ethics Essay Phil 2200. Ethics Essay A. New Uses A bucket is a home object used for various purposes at home, and the applications include; washing clothes, fetching water. Other uses for the bucket include bathing, cleaning of the utensils and keeping them, storage of trash collected in the house, storing water for drinking, transportation of goods from one place to another, building the rocket stove, making a water filter. It is also used as a fire extinguisher, grow food. Harvesting rainwater, heating up water, raising chicken. B. Exotic Association In the activity, I found the following words in the book I used, soft, green, power, grab, and jug. The word soft is not related to the bucket. Green is related to the bucket since the bucket may either be in the color green. There is no power connection to the bucket in any form. There is a link between the grab and the bucket since when you want to move from the bucket from one position to another you have to grab it. Jug is a house object similarly a bucket is a home object. C. New Ideas Topic: Workplace violence Workplace violence refers to the threat of violence against workers in a working area. It may involve physical assaults, verbal abuse, threats or homicide. To deal away with the issue secure the place by incorporating video surveillance mechanism, install alarm systems, increase lighting illumination in the area. The second way to address the issue is by equipping the field staff with cell phones and alarms, which are handheld, make them prepare a daily work plan and ensure that you keep a person who is in charge of putting or keeping contact with the workers throughout the day. Provide intensive maintenance of the employer vehicles for emergency purposes. In life, people perceive things differently. The way a person judge something might be entirely different from the way other people see it. The whole idea emerges from the Critical or creative thinking, decision-making and problem-solving. These are the essential life skills that every individual ought to make either inductive or deductive judgments.

Strategies that Motivate Students Connected to Proverbs

Strategies that Motivate Students Connected to Proverbs A proverb is A proverb is a short, pithy statement of a general truth, one that condenses common experience into memorable form. Although proverbs are cultural statements, marking a particular time and place for their origin, they reflect the universal human experience. For example, proverbs are found in literature, as in Shakespeares Romeo and Juliet â€Å"He that is strucken blind cannot forgetThe precious treasure of his eyesight lost† (I.i) This proverb means that a man who loses his eyesight-or anything else of value- can never forget the importance of what has been lost. Another example, from  Aesop Fables  by Aesop: We should make sure that our own house is in order before we give advice to others. This proverb means we should act upon our own words, before advising others to do the same. Motivating students with Proverbs There are multiple ways to use proverbs in the 7-12 grade classroom. They can be used to inspire or to motivate students; they can be used as cautionary wisdom. As proverbs have all developed in some human experience, students and educators may recognize how these messages from the past can help inform their own experiences. Posting these proverbs around the classroom can bring about discussions in class as to their meaning and how these Old World sayings still are relevant today. Proverbs can also support motivational strategies that teachers may want to use  in the classroom. Here are eight (8) approaches to motivate students that can be implemented in any content area.  Each of these approaches is matched with supporting proverb(s) and the proverbs culture of origin, and links will connect educators to that proverb online. #1. ​​Model enthusiasm An educators enthusiasm about a specific discipline that is evident in each lesson is powerful and contagious for all students. Educators have the power to  raise students’ curiosity, even when students are not initially interested in the material. Educators should share why they first became interested in a subject,  how they  discovered their passion, and how they understand their desire to teach to share this passion. In other words, educators must model their motivation. â€Å"Wherever you go, go with all your heart.  (Confucius) Practice what you preach. (Bible) Once out of the throat it spreads over the world.(Hindu Proverb) #2. Provide relevance and choice: Making content relevant is critical to motivating students.  Students need to be shown or to establish a personal connection to the material taught in class. This personal connection may be emotional  or appeal to their background knowledge. No  matter how disinteresting a subjects content may seem, once students have determined that the content is worth knowing, the content will engage them.Allowing students to make choices increases their engagement. Giving students choice builds their capacity for responsibility and commitment. Offering choice communicates an educators respect for students’ needs and preferences. Choices also can help prevent disruptive behaviors.Without relevance and choice, students may disengage and lose the motivation to try. The road to the head lies through the heart.  (American Proverb) Let your nature be known and expressed.  (Huron Proverb) He is a fool who does not consider his own interests. (Maltese Proverb) Self interest will neither cheat nor lie, for that is the string in the nose that governs the creature.(American Proverb) #3. Praise student efforts: Everyone likes genuine praise, and educators can capitalize on this universal human desire for praise with their students. Praise is a powerful motivational strategy when it is part of constructive  feedback. Constructive feedback is nonjudgmental and acknowledges quality in order to stimulate advancement. Educators should stress opportunities that students can take to improve, and any negative comments must be associated with the product, not the student.   Praise youth and it will prosper. (Irish Proverb) As with children, there is no taking  away of what has been rightly given. (Plato) Do one thing at time, with supreme excellence.  (NASA) #4. Teach flexibility and adaptation Educators need to try to develop a students mental flexibility, or the ability to shift attention in response to changes in the environment. Modeling flexibility when things go wrong in the classroom, especially with technology, sends a powerful message to students. Coaching students to know when to let go of one idea to consider another can help each student meet success.   Its an ill plan that cannot be changed. (Latin Proverb) A reed before the wind lives on while mighty oaks do fall.   (Aesop) Sometimes you have to throw yourself into the fire to escape from the smoke  (Greek Proverb) Times change, and we with them. (Latin Proverb) #5. Provide opportunities that allow for failure Students operate in a culture that is risk-adverse; a culture where failure is not an option. However, research shows that failure is a powerful instructional strategy. Mistakes can be expected as a part of the application and experimentation taxonomy and allowing age-appropriate mistakes can increase confidence and problem solving skills.  Educators need to  embrace the concept that learning is a messy process and use mistakes as part of a discovery process in order to engage students.  Educators also need to provide safe spaces or structured environments for students to take intellectual risks to minimize some mistakes. Allowing for mistakes can give students the satisfaction  of reasoning through a problem and discovering the underlying principle on their own. Experience is the best teacher. (Greek Proverb) The harder you fall, the higher you bounce.  (Chinese Proverb) Men learn little from success, but much from failure.  (Arab Proverb)   Failure is not falling down but refusing to get up. (Chinese Proverb) Failing to plan is planning to fail  (English Proverb) #6.  Value student work Give students the chance to succeed. High standards for student work are fine, but it is important to make those standards clear and give students a chance to discover and meet them.   A man is judged by his work. (Kurdish Proverb) The achievement of all work is practice.  (Welsh Proverb) Remember that the only place where success  comes before work is in a dictionary. (American Proverb) #7. Teach stamina and perseverance Recent research on how the brain works confirms that the brains plasticity means that stamina and perseverance can be learned. Strategies for teaching stamina include repetition and sequencing activities with  increasing difficulty that offer a continual but reasonable challenge. Pray to God but continue to row to the shore.(Russian Proverb) It does not matter how slowly you go so long as you do not stop.  (Confucius) There is no Royal Road to learning.  (Euclid) Though the centipede has one of its legs broken, this does not affect its movement.  (Burmese Proverb) A habit is first a wanderer, then a guest, and finally the boss. (Hungarian Proverb) #8. Track improvement through reflection Students need to track their own leaning through ongoing reflection.  Whatever form the reflection takes, students need the opportunity to make sense of their learning experiences. They need to understand what choices they made, how their work changed, and what helped them learn to track their improvement Self-knowledge is the beginning of self-improvement.(Spanish Proverb) Nothing succeeds like success (French Proverb) Praise the bridge that carried you over. (English Proverb) No one can be an expected to be an expert at something before they have got the chance to practice it.  (Finnish Proverb) In conclusion: Although proverbs were born from Old World thinking, they still reflect the human experience of our students in the 21st Century. Sharing these proverbs with students can be part of making them feel connected, beyond time and place, to others. The messages of proverbs can help students better understand the reasons for the instructional strategies in place that can motivate them towards success.

Poverty and Debt in Third World Countries that directly or indirectly Essay

Poverty and Debt in Third World Countries that directly or indirectly work to the benefit of developed countries and how the principles of Catholic Social Doctr - Essay Example In year 2000, the Church celebrated the Jubilee Year in the context of an escalating global debt crisis, mindful of the terrible price that the world's poor were paying for debts contracted by their governments without their knowledge, much less their consent. They are still paying, with blood, sweat and tears, seven years after Jubilee, despite the global movement against this debt burden. Jubilee USA3 has already stated, "don't owe, won't pay!" But despite the defiance, in real life, the poor are still paying for debts of the rich, and will continue to do so as long as their leaders and governments bow down before dictates of powerful multinationals and multilateral agencies including the IMF, WB and WTO. This is one almost overwhelming obstacle that the global poor have to overcome to free themselves from immoral and illegal debts. The Church's social teachings consider us all as members of the human community that have the right to human dignity and common good. But at the same time the Church "takes sides" by proclaiming its preferential option for the poor, especially vulnerable sectors such as women, children, and the elderly. This is especially true regarding the issue of debt. The overwhelming majority of people in poor countries suffer when so much of their resources are automatically channeled to debt servicing, instead of being used to fight poverty, ensure the delivery of basic services and generate more jobs, to mention only a few much needed programs. International Debt 3 For the poorest of the poor, debt was and still is literally a matter of life and death. Of all continents, Africa is probably the worst hit by the combined blows of poverty and debt, two problems that feed off each other. Africa managed to score a few victories in improving the people's health and lives, only to slide back due to structural adjustment programs imposed by the IMF-WB as a condition to approval of more loans for poor countries. "While many African countries succeeded in improving their health care systems in the first decades after independence, the intervention of the World Bank and IMF reversed this progress. In Kenya, for example, child mortality was reduced by almost 50% in the first two decades after independence in 1963. Across sub-Saharan Africa, the first decades after independence saw significant increases in life expectancy, from an average of 44 years to more than 50 years. In the 1980s and 1990s, however, African governments had to cede control over their economic decision-making in order to qualify for World Bank and IMF loans. The conditions attached to these loans undid much of the progress achieved in public health. The policies dictated by the World Bank and IMF exacerbated poverty, providing fertile ground for the spread of HIV/AIDS and other infectious International Debt 4 diseasesConsequently, during the past two decades, the life expectancy of Africans has dropped by 15 years." 4 No Relief from Debt Relief Many people pinned their hopes on debt relief, specifically on the Heavily Indebted Poor Countries (HIPC) initiative, which was set up for countries whose debts were quadruple their yearly export earnings that were usually channeled to

Road Transport Directive Coursework Example | Topics and Well Written Essays - 6750 words

Road Transport Directive - Coursework Example RTD enforcement will lead to denser networks of Distribution Hubs in the UK. RTD enforcement has come as a boon to property consultants. As stricter regulations means, companies want to spare time on transport of goods. This calls for relocalisation of existing warehouses, and gradual expansion into large-scale Distribution centres (DC's). The main aim of this research proposal is, to look into several interconnected factors that support our hypothesis; we investigate the pattern of warehouse development in the UK in recent years, and try to isolate any tendency for locational hotspots. Our assumption lies in the volatile Midlands region. After identification, we study the impact of a host of parameters like location, labour and advances in warehouse design to validate the hypothesis. We had to restrict the scope and feasibility of our study on conceptual model to theoretical description only, also the results that followed from UK's distribution using isochronous models, as data access is difficult. With the adoption of the full-fledged EU Working Time Directive with effect from April 2005, transport companies are facing a crunch in meeting delivery commitments. The only thing that can offset difficulties posed by shortage of HGV drivers is an overhaul of the existing distribution supply chain, to find out areas of deficiency, and systematically examine the development of the distribution shed market for future needs of the UK economy. One big spin-off from globalisation, has been the switch from sourcing materials and products from UK suppliers to a global

Produce a clear understand of the Coca-Cola Company in Australia Essay Example for Free

Produce a clear understand of the Coca-Cola Company in Australia Essay This report was written to satisfy the pass requirements of Marketing in Principles at Sydney Western International College. This study is aims to produce a clear understand of the Coca-Cola Company in Australia. The analysis of the Coca-Coal company brings an overview of how does the company has achieved its goals, their strategies and future growth. The investigation was also seek to find out how this well populated Coca-Cola products satisfied the customers and how they are different from other companies upon their marketing strategies. In order to achieve the objectives literature search was conducted by using websites, books, newspaper articles and journals. These categories help to compare the general marketing strategies with the Coca-Cola company strategies. Useful information regards to marketing help us to study the environment of the company. The final outcome of the report was that they have followed a complete theory on marketing to achieve its goals. Even the company had to face for the decline stage, the performance of the good management and advertising tools assist the organization to win the market and avoid distractions. The biggest challenge was been the Pepsi company which had a diametrical increase within a short time and populated in all over the world as Coca-Cola changing the whole marketing situation and attracting other companies consumers to their product. In conclusion this research was able to carry out current marketing situation, SWOT analysis, Issue Analysis, Company objectives, Marketing Strategy, Action Programs and Controls of the Coca-Cola Company. Strengths in Coca Cola Company (sponsorships) 1. In August 1993, FIFA working in co-operation with The Coca-Cola Company introduced a ranking system for football (soccer) men senior national teams. The system makes it possible to publish comparisons of the relevance strengths of internationally active teams at regular intervals. Since its introduction, the FIFA/Coca-Cola Ranking has proved to be a reliable measure for comparing national A-teams. To ensure that the FIFA/Coca-Cola World Ranking always reflects the current status, FIFA primarily evaluates matches played in the 12 months prior to the date on which it is issued. Performance over the previous years is also taken into account, however. Basically, the score obtained from the current 12 months is added to that of the immediately preceding seven years with each previous year being devalued continually. The company help for sports it is a charity work 2. Healthy eating, physical activity what promotes healthy bones in growing children and youth? According to a decade of significant research, a combination of exercise and adequate calcium intake encourages good bone development in adolescents and children. To absorb calcium properly, a child also needs sufficient Vitamin D. Some parents wonder if other food and beverage ingredients could influence bone development. Studies on phosphorous and caffeine both used in small amounts in soft drinks have shown they have no significant effect on bone mass. The U.S. National Institutes of Health, as well as other sources, report no appreciable connection between these nutrients and an individuals calcium balance. This position counters a small body of work that has suggested associations between soft drink consumption and bone fractures in teen girls. The company help for childrens activities 3. Community works Society advances on the strength of community: people sharing their ideas and resources to reach common goals. We seek to strengthen local communities worldwide through our support for education, through partnerships with other organizations and through acts of citizenship by the people of Coca-Cola. We support education because of its power to expand opportunities for individuals and increase understanding between cultures. We partner with national and international organizations to alleviate economic disadvantage and help improve the quality of life in local communities. Together with our local bottling partners, we strengthen communities by giving with our hands and our hearts, as partners in the promise of a better life. (Strength, 2004) Weaknesses in Coca Cola Company. The threat of Coca Cola Company is that as their business too much vast compare to this their branches all around the world are not enough. (Our company, 2004) Opportunities in Coca Cola Company In regard to opportunities of Coca Cola Company are the western Philippines island of Pal wan, poverty-stricken children at rural schools have been known to look for edible plants to eat during recess. The Philippines Division of The Coca-Cola Company has launched a community initiative called NutriBreak to improve the daily nutrition intake of underprivileged children who attend Little Red Schoolhouses. Under the nutrition program, the governments Food and Nutrition Research Institute and Banquet State University have partnered to develop a nutritious snack for the schoolchildren. The snack provides kids with the daily requirement of protein and carbohydrates and is served with our vitamin-fortified Eight Oclock orange juice drink, as a part of the Philippines Divisions Active Lifestyle (AL) program. The Little Red Schoolhouse Project, the flagship program of The Coca-Cola Foundation Philippines, has already built fifty schoolhouses in the Philippines remote areas. The NutriBreak nutrition program will ultimately reach all fifty Little Red Schoolhouses They try to expand childrens charity works (our company 2003) THE COCA-COLA COMPANY INCREASES ANNUAL DIVIDEND BY 11 PERCENT 40th Consecutive Annual Increase Atlanta, February 21, 2002 The Coca-Cola Companys Board of Directors today announced it has increased the quarterly dividend from 18 cents to 20 cents per common share, equivalent to an annual dividend of 80 cents per share. This increase reflects the Companys significant free cash flow generation. This is the Companys 40th consecutive annual increase of its dividend. The dividend is payable April 1, 2002, to share owners of record as of March 15, 2002. They increased their board of directors Threats in Coca Cola Company The have only one company to challenge for their products it is Pepsi cola company. But however they have a complete control over it. (Threats, 2004) Action Programs As for as new products are concerned they are looking for health-conscious consumers should as consumers first look to nutrient-rich foods to obtain their daily nutrition. In this regard their Chef Barr Hogen is working out. (New releases, 2004) Four New Products, Super Nutrition The new Odwalla juice beverages Blueberry Smoothie, Protein Tropic ale(tm), Passionate C(tm) and Organic Orange Juice are available in 1.5 litre (50.8 fluid oz.) multi-serve recyclable-plastic bottles. Blueberry Smoothie and Protein Tropic ale(tm) are also offered in a new 11 fluid oz. size bundled into handy 4-packs. Suggested retail price for the multi-serve and 4-packs are $3.99 each, providing an affordable price for such premium juice products. These new products will be stocked in the refrigerated juice case, making it convenient for consumers to find them in the store. Drink It and Thrive At Odwalla, they chosen a variety of great-tasting and nutritious fruits, as well as other ingredients call super foods for these new juice beverages and Smoothie, are for healthiness and Wellness. As health-conscious consumers should first look to nutrient-rich foods to obtain their daily nutrition. Too often, consumers turn to pills and powders for what they think is an easy nutritional fix. Juices, however, are a convenient, flavourful and hydrating form of natural nutrition. Chef Hogens newest product recipes include a line-up of four delicious tasting products: * Odwalla Blueberry Smoothie is a blend of blueberries, blackberries and raspberries combined with oranges, apples and bananas to make a sweet and silky Smoothie. The bluesy blueberries boast a blow to free radicals, with a rhapsody of antioxidants and anthocyanins. This 100% fruit juice blend contains no added sweeteners. * Odwalla Protein Tropic ale is a tantalizing blend of tropical fruit juices and purees such as pineapple, mango and passionfruit, combined with 4 grams of soy protein per serving. * Odwalla Passionate C is a scrumptious sipper of orange, apple, mango, banana, strawberry, and acerola cherry (one of natures highest vitamin C-packed fruits) and passionfruit. Each vibrant 8 fluid oz. serving provides 470% of the Daily Value for vitamin C. * Odwalla Organic Orange Juice, made only from certified 100% organically grown oranges, underscores the companys commitment to sustainable agriculture and natural-resources conservation. The Coca-Cola Company objectives Marketing Objectives The company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers. As the company is large it is hard to continue to grow at a steady space. The competition is higher than ever before. And the forthcoming competition and challenge for the company in the targeting markets leads them to be more accurate and more efficient. The company has faced for the big challenge with its main against competitor Pepsi. Since the time the company met this new competitor it has to change its strategies, directors, distribution methods and promotion system. As consumers are drinking more and more new beverages, coca-cola company plan to improve their products with respect to the prices. The following objectives have been taken into consideration (Coca-ColaCCA, 2003) Market Place * Improve the quality of the product and deliver that quality without any changes to every market place. * Gain the success of suppliers, distributors and retailers who connected with the coca-cola network. * Provide more jobs, facilities, and marketing in the local market as well as in the global market. * Reduce the price but remain the quality of product or increase the quality of the product. * Innovation in the products they offer, the process they use to make them, the package they develop and ways they bring them to the market will change to a proper way and increase the efficiency,. The delivery system will faster than ever before. Work Place * Improve the safety of the work place. * Make it as the most diverse organization on the earth, with talented employees who bring a variety of intellectual, professional, ethnic and cultural perspectives to the company. * Make the policies to foster an inclusive environment that encourages all employees to develop and perform to their fullest potential. Consumer Needs * Improve the tasty and provide more hygienic beverages than today. * Offer a valuable price, which satisfied the customer. * Readily available in every time in the market place, especially where in places that the product is well consumed. * Fulfil the consumers expectation in order to satisfy the consumers and win the market place. *Growth Drivers, which company targeting on, are; -Profitable profit generation -Cost reduction -Customer service improvement -Capital Management -The Coca-Cola company relationship Financial Objectives The company is now focusing on the earning per share. They are expecting to increase the earning per share from 12% to 15%. Also expect to increase the net profit from 10% to 15% and return on capital employed growth from 1pt to 1.5pts. The changes of financial performance over the previous years indicate the future growth of the company (Refer Appendix- A and B and C). Current Marketing Situation ? Market Situation The company has a strong place in the market. The head of the marketing Mr. Sergio Zyman develop the company strategies to promote their product more efficiently than other competitors. From the whole beverage the Coca-Cola Company has achieved market more than 78%. With its indulgency, the company has the best selling and quality assurance comparing to other beverages. ? Service Situation The company performs a standard delivery service, which runs on time basis. Services are spread into every state including NSW, Victoria, Perth, and Queensland. High quality service guarantees that the company product exists in the market better than before. Marketing executives of the company always capable and available to help for their customers and resellers. The company well conducted with their wholesalers and retailers in order to encourage them and to be with them. Attract to another competitor is neglected upon this situation. ? Distribution Situation The company has the best selling images. It reserves more on advertising and its been useful and beneficial to increase their profit and production. Introductions like fast-lane merchandisers are continually increase each period. Agreements with colleges, universities and other public and private sectors help them to keep their product in one whole market and avoid entering of other competitors. (Schermehorn etal, 2004 p 46) Conclusion From all above facts and figure of the company. The strength of the company more than the weakness and likewise opportunities with compare to threats it concludes that company has strong swot analysis, which is a positive sign. As for as Current Marketing Situation is concerned with respect to market situation, service situation and distribution situation is much better than its competitors (Pepsi). The company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers; the coca cola company also have many campaigns in markets. Financial Objectives the Coca-Cola Company objectives are increasing day by day which shows that company will increase its sale ratio annually from 11% of the previous year to 20% in next coming 5 years. Appendix A Appendix B Appendix C KEY FINANCIALS 2003 2002 2001 2000 Change in 2000-2003 Revenue ($ million) 1,882.9 1,776.8 1,675.1 1,558.1 +6.5% Volume (million unit cases) 301.2 285.8 275.1 263.3 +4.6% Revenue per Unit Case ($) 6.25 6.22 6.09 5.92 +1.8% EBIT ($ million) 377.7 317.0 288.9 272.0 +11.6% EBIT margin (%) 20.1 17.8 17.2 17.5 Capex to Revenue (%) 5.2 1.7 3.5 4.8 Reference List Coca-ColaCCA, 2003 the CCA World [online] http://www.coca colacca .com _20020301 .html (Accessed: 29-04-04) My company, 2003 The Coca Cola Company [online] http://www2.coca-cola.com/ourcompany/whatsnew_20030404 .html 24.2KB in: 1, Coca: 1, Cola: 1, Company: 1, opportunities in.: 25 (Accessed: 29-04-04) New releases, 2004 The Coca Cola Company [online] http://www2cocacolacom/pre sscenter/nr_20030204_odwalla_new_juices.html (Accessed: 15-05-04) Our Company, 2004 The Coca Cola Company [online] http://www2.coca-cola.com/ourcompany/whatsnew_20020301 .html 23.5KB in: 1, Coca: 1, Cola: 1, Company: 1, weaknesses in.: 23 (Accessed: 29-04-04) Schermehorn etal, 2004 p46. Marketing Strategies: Ed: 4 New York (29-04-04) Threats, 2004 The Coca Cola Company [online] http://www2.coca cola.com /our company/whatsnew_20020301.html 23.5KB in: 1, Coca: 1, Cola: 1, Company: 1, weaknesses in.: 23(Accessed: 05-05-04)

Sir Gawain and the Green Knight :: Canterbury Tales Essays

Sir Gawain and the Green Knight In the fourteenth century, an unknown author wrote Sir Gawain and the Green Knight, and now this poem is one thought to be of the finest Arthurian romance that belongs to the Alliterative Revival. Sir Gawain and the Green Knight is a story about many complicated issues, and mainly it concentrates on the character of Gawain who is one of the best knights in Arthur’s kingdom. The action takes place when Arthur is still young and enjoys big celebrations in Camelot. The passage from lines 60 to 129 describes the New Year’s celebration in Arthur’s court around his famous Round Table. Celebrations at Christmas and the New Year’s holidays at Arthur’s court last for twelve continuous days. Nobility, knights and other guests gather in Camelot to enjoy music, entertainment and double portions of delicious cuisine: â€Å"This fair folk at feast two-fold was served†(line 61). Even though all plates are full, guests wait for the royal leader to arrive. Guests welcome Arthur with music, and they all sing Christmas songs: â€Å"When the king and his company were come in together. The chanting in chapel achieved and ended. Clerics and all the court acclaimed the glad season, Cried Noel anew, good news to men†(line 62). Before their meal, all guests gather to exchange gifts: â€Å"Then gallants gather gaily, hand-gifts to make, called them out clearly, claimed them by hand†(line 66). During the celebration, people exchange kisses, and the author describes some women who kiss many men: â€Å"Ladies laughed aloud, though losers they wereâ₠¬  (line 69). Then all the visitors wash their hands before the meal, which may give us important information about social practices at the fourteenth-century English court: â€Å"When they had washed them worthily, they went to their seats†(line 72). Arrangement of seats is precisely defined and the most powerful persons sit at the head of the table. GRAPH The queen Guenevere, Arthur’s wife, sits at the top

Chick Fil a

Ryan Simpson Marketing 476 Final Project Chick-Fil-A| GarnerR MK-476 FP Page #1 In this paper I will be giving a thorough analysis of the Chick-Fil-A company by discussing the history of the company as well as how the company was founded, the operations of the company, how the company gives back to the community, and how the company markets itself to the consumers. The reason I chose Chick-Fil-A to do my paper on is ever since I was a little boy Chick-Fil-A has always been my favorite fast food. I can remember when I was little the closest Chick-Fil-A to our home was the one on Cox Creek Parkway in front of the mall in Florence.Anytime we were in Florence I would beg my parents to take me thru the drive thru because I loved the Chick-Fil-A kids meal as well as the toy that came with it. Chick-Fil-A restaurants have been appealing to me ever since I was little so since then I have been a loyal customer of Chick-Fil-A. I have also always been interested in knowing how Chick-Fil-A alway s has had a huge customer base and every time I went to eat at a Chick-Fil-A, it seemed to always be crowded so that tells me that their marketing department is definitely doing something right because their restaurants are doing great business.In this paper I will be going over the history of the Chick- Fil-A company, how the company operates, how the company markets itself, and how close out the paper with a conclusion and summary. In the first part of my paper, I want to go over the history of the Chick-Fil-A company. The Chick-Fil-A company was first founded in 1946 by a man named Truett Cathy. Truett Cathy is considered to be one of the greatest entrepreneurs in the history of the United States. GarnerR MK-476 FP Page #2Truett Cathy who grew up in Atlanta opened his first restaurant in his home town called the â€Å"Dwarf Grill†. However over time the name changed to the â€Å"Dwarf House† (www. chick-fil-a. com). In the year of 1964, Truett Cathy created his vers ion of a chicken sandwich that is today referred to as the original chicken sandwich. Truett Cathy’s invention of the chicken sandwich was the first step to his vision of developing a successful restaurant chain. In 1967, Truett Cathy opened the first Chick-Fil-A restaurant in the Greenbrier Mall in |Atlanta, Georgia.In 1973 years after the first Chick-Fil-A opened, Truett Cathy wanted all his employees, regardless of age, to have an advanced education so he decided to develop a Team Scholarship Program which included $1,000 scholarships. Chick-Fil-A took a big step in the right direction when they first introduced freshly squeezed lemonade on their menu in 1977. In 1982, all Chick-Fil-A started selling chicken nuggets in all their restaurants and because of this Chick-Fil-A became the first restaurant chain to offer chicken nuggets nationwide. 984 was a big year for the Chick-Fil-A Company because Truett Cathy established the WinShape Foundation to help â€Å"shape winnersà ¢â‚¬ . The reason Truett Cathy founded this foundation was simply because young people receiving a proper education was very important to him (www. chick-fil-a. com). Some milestones of the Chick-Fil-A Franchise; In 1985 all the Chick-Fil-A restaurants added their original waffle fries to their menus. In 1986 Chick-Fil-A expanded their operation by constructing the company’s first free-standing restaurant building on North Druid Hills Road in Atlanta. 987 saw the franchises offer their first kid’s meal package. Also in 1987 Chick-Fil-A expanded their operation by opening their first restaurants on GarnerR MK-476 FP Page #3 college campuses with Clemson University and Georgia Tech being chosen as their pilot campuses. In my opinion these colleges were chosen due to their proximity to the area of Atlanta from which the Chick-Fil-A franchise was originated. 1993 was a huge milestone for the Chick-Fil-A franchise, this was the year their 500th restaurant was opened and th eir first drive through only restaurant was created.Also in this year their first hospital based restaurant was opened. Arguably one of the greatest marketing campaigns in the world was the â€Å"cows† which began in 1995 introducing their first billboard which consisted of their cows attempting to paint their catch phrase â€Å"eat mor chikin† (www. chick-fil-a. com). With this campaign the Chick-Fil-A Franchise was catapulted into the category with McDonald and Burger King as one of the most popular fast food chain restaurants in the United States. Also in 1995 the Chick-Fil-A Franchise hit the mark of one billion dollars in sales nationwide.In 2001, Chick-Fil-A continued to expand their operation by opening their 1,000 restaurant. In the same year Chick-Fil-A continued to progress their popularity by being voted the â€Å"best drive thru in America† by QSR Magazine (www. chick-fil-a. com). In my opinion, this solidified their superior position in the fast foo d restaurant industry. Chick-Fil-A expanded their business in 2003 by opening their restaurants in Utah, Arizona and Southern California. By introducing their operation to the west Chick-Fil-A expanded their target market by not only marketing to the eastern United States, but to the GarnerR MK-476 FP Page #4 estern United States as well. This move made the Chick-Fil-A Company more popular nationwide In 2004 Chick-Fil-A expanded their menu even further by adding breakfast. By adding breakfast and opening earlier this also brought new business to Chick-Fil-A from business people on their way to work. In the same year Chick-Fil-A was voted â€Å"America’s best drive thru† for the third straight year (www. chick-fil-a. com). In my opinion Chick-Fil-A accomplished this prestigious honor by focusing on customer service and marketing their product.Truett Cathy wanted to increase the Chick-Fil-A Foundation’s scholarship program so in 2005 the Chick-Fil-A Bowl was devel oped to provide more money for scholarships (www. chick-fil-a. com). The Chick-Fil-A Bowl is played in Atlanta, Georgia in the Georgia Dome (www. chick-fil-abowl. com). In 2005, Chick-Fil-A awarded their 20,000th Leadership Scholarship. By doing so, this showed Truett Cathy’s dedication and commitment to encouraging young people to go to college and further their education. Chick-Fil-A expanded their menu again by adding â€Å"hand-Spun† milk shakes in 006. Also in the same year Chick-Fil-A surpassed two billion dollars in sales nationwide and as a coincidence it happened in the same year that the Cathy family celebrated 60 years in the restaurant business (www. chick-fil-a/com). This information shows me how great of an entrepreneur Truett Cathy was that he could start up a restaurant and in just 60 years it has become one of the most popular fast food chain restaurants in the United States as well as grossed over two billion dollars worth of sales. GarnerR MK-476 FP Page #5On December 1, 2010 I conducted a phone interview with Mike Albretson who is the operations manager at the Chick-Fil-A drive thru in Florence, Alabama on Cox Creek Boulevard in front of Regency Square Mall. In the phone interview with Mike Albretson I learned many things that I didn’t originally know about Chick-Fil-A. The first thing that I learned was according to Mr. Albretson the one major factor that plays a role in the Chick-Fil-A franchises success is their efforts to make emotional connections with all the customers that eat at their restaurants.The main question I asked Mike Albretson is what three ways to do feel the Chick-Fil-A franchise markets their products to their customers and how they make their franchise appealing to the general public? Mr. Albretson’s response was the first way he believes they market their products to customers is by focusing on community and consumer relations. Mike Albretson also mentioned that one of the Chick-Fil-A franc hises main goals is to do everything they can to provide a clean family atmosphere in all their restaurants.The second way Mike Albretson believes the Chick-Fil-A franchise markets their products to the general public is by bringing the food to the people. I found this technique very interesting and what this means is Chick-Fil-A brings the foods to the people by simply taking sample treys with items from their menu or even foods that they haven’t put on their menu but are seriously considering it and taking them to public areas such as a park or anywhere that is a general public area and letting the people that come by ry free samples of their food and tell them what they think about it (Mike Albretson, operations manager). GarnerR MK-476 FP Page #6 I personally thought this is a great idea because you are advertising the Chick-Fil-A name out to the public, you are showing the community that Chick-Fil-A values and cares about their image, and also they can find out valuable information such as what the majority of the people like or prefer.So in a way Chick-Fil-A is taking a survey on what the majority of the people like so that they can consider putting that item on their menu if it is not already on there. The third way Mike Albretson believes that the Chick-Fil-A franchise markets their products and service to the consumers is by the experience the customers receive when they come and eat in their restaurants. Mr.Albretson stated that the ways Chick-Fil-A attempts to make the customers experience as pleasant as possible are by assisting people to their tables, by going around and asking if there is anything the customers need such as a refill on their drink or more ketchup. Mr. Albretson also stated that the Chick-Fil-A restaurants have employees help the customers clean their tables as well as throw their trash away (Mike Albretson, operations manager). In my opinion I believe these are excellent ways for Chick-Fil-A to set their selves apart from their competition such as McDonalds or Burger King.I understand that most fast food restaurants are pretty much the same when it comes to the service and atmosphere of the restaurant but if you have assistants help the customers clean up and throw away their garbage that definitely would give them the advantage over their competitors in the service aspect of their restaurants. GarnerR MK-476 FP Page #7 I found a very interesting article that came from www. fastcompany. com, the article discussed how the Chick-Fil-A franchise was based customer centered.An example the article shared that supported this statement was during the opening of the Chick-Fil-A restaurant that is located in Evansville, Indiana, Truett Cathy himself showed up at the opening to meet and greet all the people who had been camping out the night before the opening to be new restaurants first customers (www. fastcompany. com). This tells me how down to earth Mr. Cathy is that he would take the time to go to Evansvi lle, Indiana to greet the customers on the opening day of one of his thousands of restaurants.Another fascinating article I found about Truett Cathy came from www. michaelleestallard. com, in this article, Mr. Stallard talks about a speech that he heard Truett Cathy give at a conference and how much it moved him on how inspirational and selfless Mr. Cathy was. I thought it was very interesting that here is Truett Cathy a multi millionaire that could be anywhere in the world, but here he is spending over half his time traveling to different Chick-Fil-|A restaurants and meeting and talking with tons of his employees (www. michaelleestallard. com).This example tells me how much Truett Cathy cares about his employees and about the service the Chick-Fil-A franchise brings to all their customers. One major advantage Chick-Fil-A has over most of their competition is most of their chicken sandwiches have a lot less calories and fat then most chicken sandwiches at fast food restaurants do. G arnerR MK-476 FP Page #8 According to www. livestrong. com, the original chicken sandwich at Chick-Fil-A only has 430 calories which is right about what McDonald’s chicken sandwich is, but what sets Chick-Fil-A apart from its competition is the chargrilled chicken sandwich.The Chick-Fil-A chargrilled chicken sandwich only has 300 calories and also has 29 grams of protein in it which is a very nutritious meal for anybody. The McDonalds chicken sandwich has 420 calories in it so this tells me that Chick-Fil-A is the healthier choice (www. livestrong. com). While researching about Chick-Fil-A coupons, I found a hilarious story about Chick-Fil-A coming up with a very unusual, but effective marketing idea. It was called the â€Å"cow promo†. What this meant was during a certain time period nyone could dress up like a cow and go into any Chick-Fil-A and all they had to do was moo and stop their foot or â€Å"hoof† and get a free chicken sandwich and according to the a rticle I read there were a few people who actually participated in this event (http://fastfoodcoupon. com). In conclusion, I learned so much about how a very successful business operates as well as several very effective marketing schemes and ideas. I personally thought the story about how Chick-Fil-A was started and how quick it became so popular and successful.In researching this paper I also learned how great of a man Truett Cathy is and I read many examples that taught me how far good customer service can take you. Overall, I really enjoyed researching Chick-Fil-A and learning about the franchise. The summary of this paper was the history of Chick-Fil-A and how it was started by Truett Cathy. The second part of the paper was marketing strategies of the Chick-Fil-A GarnerR MK-476 FP Page #9 Franchise. The third was how Chick-Fil-A sets their selves apart from their competitors.The last part of my paper was the conclusion and summary. GarnerR MK-476 FP Page #10 References Page 1. www. chick-fil-a. com 2. http://www. chick-fil-abowl. com 3. Interview with Chick-Fil-A operations manager Mike Albretson 4. http://wwwmichaelleestallard. com/chick-fil/as-competitive-edge-of-relationships 5. http://www. fastcompany. com/magazine/87/customer-chickfila. html 6. www. livestrong. com/thedailyplate/search/chick-fil-a 7. http://fastfoodcoupon. com/chick-fil-a-coupons. html

The Sexual Objectification of Women

The sexual objectification of women on the mass media is becoming an alarming affair. According to Faridah, et al.'s study, the uses of sex images of women in advertising by different companies who seek to promote their products are doing an injustice to women (Faridah, et al. 4). It is a challenge the in the modern democracies with regards to the objective of building an egalitarian society. It is worrying that the modern democracies would still promote women objectification. It seems that the leaders have remained so dormant and silent in pointing out the levels of discrimination exercised in the mass media in the name of advertisement (Berberick 12). Another thing is that mass media has been used as an instrument to advocate for equal rights among different genders in the society; while on the other hand, it is used to discriminate women sexually. This study is done through different means, which include social, psychological, philosophical and economic rights that examine the way sexual objectification of men infringes on their rights. In this milieu, the media should not be used to exploit women but should be used to promote their rights and the protection different people from the various levels of discrimination. Therefore, this study is important to address the issues of exploitation and discrimination perpetuated by the advertisement companies that promote various products in the market.Literature ReviewThe portrayal of women in the mass media makes them appear vulnerable to manipulation. Scholars such as Turner are worried that women are thinly represented in as actors in the existing news programs, but are instead used negatively in advertising certain products (Turner 2). They appear as young and slim in the advertising programs in the televisions as well as magazines for eye-catching purposes. The women on such advertisement platforms are explicated as instruments to inspire women to like certain products. Their main role is just to make men happy as sexual objects rather than people with value and personality. They are shown to embody every trait of beauty aimed to attract men in like those products. The society is tailored in a way that women are only perceived to look good to impress men, not for their own good. The products are advertised and made to imply that when used, the skin becomes flawless and beautiful that can be admired by men. It is a very unfortunate affair that should be discouraged by all means in the contemporary society for a sustainable greater posterity.Another thing to point out is that the decision to place anything in the media program is influenced by the current state of cultural and social values. In different societies, such values are greatly based on gender. Females in that respect are considered weak and lesser beings to their male counterparts. Through cultural and social norms, women's rights have been violated, and that is why the same spirit spirals to the media advertisements, which portrays women as objects, not humans with values and images to protect. Punyanunt-Carter did a study on the African-American portrayals on the televisions and confirms that this group of people is more objectified in the American televisions (Punyanunt-Carter 245). Faridah, et al. on the other hand states that the movies produced around the periods of the fifties portrayed women as perfect objects of domesticity, while in the contemporary world, women are portrayed as sexual objects that make men happy and satisfy their sexual desires (Faridah et al. 7). The most important question to answer is why women must just be implicated negatively and vulnerable. Even if at times they are portrayed as professionals at times when out of their offices, they are given a negative image. They are only seen as those that can only be teased, admired, played upon and desired by men. In her study on women images in Polish and Malaysian print media, her findings pointed out that even if done in done in different cultures, the study about women portrayal has some profound similarities and commonalities in the findings.The regrettable thing addressed by the experts involved in the subject of women discrimination in the social media is that despite the efforts to establish a gender sensitive society where people are treated equally, there are still rampant cases of discrimination against women in various fronts. Faridah et al. is worried about the same, more so the words used to describe women when portrayed in the social media (Faridah et al. 5). She says that when the media decided to focus on women in the public space during the 1995 Fourth World Conference on Women in Beijing, the terms used were very unpleasant. In fact, she considers the words like ‘burning bras', ‘hardcore feminists', and ‘nude women running around the streets of Huarious' among others to be devilish and uncalled for in the contemporary society. This is a weighty proof that the society still remains negative about women and only considers them objects of sexuality that cannot stand for anything good. Even if they try to do something significant, they are only seen to be irrelevant.MethodologyThe study relies greatly on the existing pieces of literature to paint the image of women portrayal in the televisions. It is part of the wider study of women and children's representation in the contemporary media, which include unprinted and printed media. It is generally a qualitative study that relies on the literature about women negative portrayal on the televisions in the United States of America, which is used as a case study to represent some of the discriminations against women that are undertaken silently i n the social media. The ideas by Faridah et al. and Punyanunt-Carter are significant since they explore different findings that have common issues worth addressing in women discrimination in the social media. The scholars are credible in their studies as they explore different pieces of information from different scholars to justify their arguments. They use longitudinal approach to expose the various stereotypical ways in which women are disregarded in the society. I chose the sources since they provide a thrust of the investigation, which is thought-provoking to the readers who are carried with their findings to be part of the fight against women discrimination in the social media.PositionalityI do this study with an aim of addressing some of the injustices done on women in social media. The negative portrayal of women in different fronts like television, magazines, and internet makes them feel less valued in the society. It appears that the society is only happy when they are used. They are seen to best fit as objects to make men happy and satisfy their sexual needs. Sexual objectification lowers their self-esteem. The awful thing is that women from other cultures are more objectified than others are. Women from African-American communities are more portrayed negatively than those from other cultures. This means that social media are only used by the society to promote the cultural negativity about women, something that seems to be more embedded in people. This implies that there is a serious need for attitudinal change to ensure that that mindset is alleviated. Women deserve recognition and respect just as their male counterparts are. They should not be seen as second-class citizens but should be regarded with an utmost value they deserve.Studies show that the spirit of discrimination against women stems from the tradition that only regarded men to manage media. Women are meagerly represented in the employment positions. Faridah et al. states that only 33.3% of women are in full-time employment among the 59 countries they surveyed (Faridah et al. 3). It implies that women do not equal men when it comes to job competition and other important positions in the society. Another unfortunate thing is that different studies have been done on the subject of women discrimination in the social media, but nothing much has changed. It means that various experts need to be more vigorous in addressing the problem of women discrimination in the social media. The revolutionary change in technology has made it easy to sexually objectify women, something that needs to be addressed with sufficient attention to change negative attitude that makes it easy to discriminate women in the social media and other areas. The numbers of women that appear in the social media as main actors are few, but those that are shown on the negative side of the shows are many. Even though men are also objectified, their number is smaller. It means that there is much to be done to deal with the issue of women discrimination. It is also apparent from the study that women are highly discriminated in the social media. The negative portrayal of women on television is fueled by the social and cultural norms that consider men to be superior beings to their female counterparts. They are seen to best fit to make men happy by serving their sexual desire. This mindset does not believe that women can look good for their own sake, but that they do so to attract men. As a result, it is ostensible that it is a negative mindset, which kills women's self-esteem, significance and values, as opposed to men who are seen to be important and worth the best in the society. It remains a serious matter that should not be allowed to thrive in the contemporary society.ConclusionThis study confirms that it is utterly bad to continue the negative portrayal of women in the social media, more so in the contemporary world. As pointed out herein, the portrayal of women in the social media has been marred by a lot of discrimination. For instance, during the fifties, women were pictured as perfect objects of domesticity. Today, they are portrayed as sexual objects that can only be used to make men happy and satisfy their sexual desires. As a result, they are seen to be significant and less valued in the society apart from being there to make men happy. The most regrettable thing is that besides the numerous studies than on the same area, the discrimination against women still thrives. This means that social and cultural norms that disregard women should be attacked and changed. The best way to attack such norms is attitudinal change communication, which would make the society to see life more differently. Instead of being viewed as objects to make men happy, they should be seen as entities that should be incorporated in different avenues to help the society to grow.

Essay about Exercise 6

Essay about Exercise 6 Essay about Exercise 6 1. List and discuss four problems in Labor & Workplace conditions The four main problems in Labor & Workplace conditions in eight countries such as Brazil, China, India, Indonesia, Mexico, Peru, South Africa, and Sri Lanka seem to be underpayment of minimum wages, underpay for overtime work, unsafe and unhealthy work conditions, and wage discrimination. In Brazil, the primary problems in the manufacturing workplace are forced labor, inadequate occupational safety (work accidents are common in several industries), and wage discrimination. Wages paid to females are 54% to 64% of those paid to males. In China, factories are more prone to ignore minimum wage requirements(working children under age), underpay for overtime work, subject workers to unsafe and unhealthy working conditions, and suppress worker attempts to join independent unions. South Africa is proven to pay their women less. Most of these countries portray 1 if not more of these problems in Labor & Workplace conditions. 2. List and discuss four strategies used to deliberately deceive plant inspectors. The four strategies used to deliberately deceive plant inspectors are maintain two sets of books. Factories generate a set of bogus payroll records and time sheets to show audit teams that their workers were correctly paid and received the proper overtime pay. The second strategy used to deceive plant inspectors is hiding the use of underage workers and unsafe work practices. Factories in China, parts of Africa, and other countries disguise this by falsifying the personnel records of underage employees or getting the underage employees off the premises when the audit teams arrive. They also put these young employees in concealed back rooms. The third strategy used to deceive plant inspectors is meeting requirements by secretly shifting production to subcontractors. These subcontractors fail to observe pay standards, skirted worker safety procedures, and engaged in abuses of various kinds. The fourth strategy used to deceive plant inspectors is coaching managers and employees on answe ring questions posed by audit team members. Both managers and workers were tutored on what to tell inspectors in they were to be interviewed. Scripting responses about wages training, pay, and procedures was a common tactic for preventing what inspectors could leave from interviews. 3. Describe Wal-Mart’s factory auditing methodology. Wal-Mart’s factory audit methodology consists of opening meeting, factory tour, worker interviews, factory documentation review, closing meeting, factory ratings, and use of outside auditors. Opening meeting consists of 1 confirmation

Southern Stingray Facts and Information

Southern Stingray Facts and Information Southern stingrays, also called Atlantic southern stingrays, are a normally docile animal that frequents warm, shallow coastal waters. Description Southern stingrays have a diamond-shaped disc that is dark brown, gray or black on its upper side and white on the lower side. This helps southern stingrays camouflage themselves in the sand, where they spend most of their time. Southern stingrays have a long, whip-like tail with a barb at the end that they use for defense, but they rarely use it against humans unless they are provoked. Female southern stingrays grow much larger than males. Females grow to about a 6-foot span, while males about 2.5 feet. Its maximum weight is about 214 pounds. The southern stingrays eyes are on top of its head, and behind them are two spiracles, which allow the stingray to take in oxygenated water. This water is expelled from the stingrays gills on its underside. Classification Kingdom: AnimaliaPhylum: ChordataClass: ElasmobranchiiOrder: MyliobatiformesFamily: DasyatidaeGenus: DasyatisSpecies: Americana Habitat and Distribution The southern stingray is a warm water species and inhabits primarily shallow tropical and subtropical waters of the Atlantic Ocean (as far north as New Jersey), the Caribbean and Gulf of Mexico. Feeding Southern stingrays eat bivalves, worms, small fish, and crustaceans. Since their prey is often buried in the sand, they un-bury it by forcing streams of water out their mouth or flapping their fins over the sand. They find their prey using electro-reception and their excellent senses of smell and touch. Reproduction Little is known about the mating behavior of southern stingrays, as it has not been observed often in the wild. A paper in the Environmental Biology of Fishes reported that a male followed a female, engaged in pre-copulatory biting, and then the two mated. Females may mate with multiple males during the same breeding season. Females are ovoviviparous. After a gestation of 3-8 months, 2-10 pups are born, with an average of 4 pups born per litter. Status and Conservation The IUCN Red List states that the southern stingray is of least concern in the U.S. because its population appears to be healthy. But overall, it is listed as data deficient, because there is little information available on population trends, bycatch, and fishing in the rest of its range. A large ecotourism industry has arisen around southern stingrays. Stingray City in the Cayman Islands is a popular destination for tourists, who come to observe and feed the swarms of stingrays that gather there. While the stingrays animals are usually nocturnal, research conducted in 2009 showed that the organized feeding is affecting the stingrays, so that instead of eating during the night, they eat all day and sleep all night. Southern stingrays are preyed upon by sharks and other fishes. Their primary predator is the hammerhead shark. Sources Arkive. 2009. Southern Stingray (Dasyatis Americana). (Online) Arkive. Accessed April 12, 2009.MarineBio.org. 2009. Dasyatis Americana, Southern Stingray (Online). MarineBio.org. Accessed April 12, 2009.Monterey Bay Aquarium. 2009. Southern Stingray (Online) Monterey Bay Aquarium. Accessed April 12, 2009.Passarelli, Nancy and Andrew Piercy. 2009. Southern Stingray. (Online) Florida Museum of Natural History, Department of Ichthyology. Accessed April 12, 2009.

Political Authority and Morality Essay Example | Topics and Well Written Essays - 1000 words

Political Authority and Morality - Essay Example The leaders are accountable for their actions and behaviors, and usually do the right thing because otherwise they would have to present their case in front of the publics. Political authority seems justified when there are norms and procedures that take care of the political manifestations and when people are given what they deserve the most – democracy. In essence, it is always a good practice to make use of the political authority to understand the nuances of the Western liberal democracy. This has been demonstrated through the works of Plato, Locke and Mill. The political authority is therefore a very common concept within the political discourse as it encompasses of people from different strata of life. The political authority is a very dire requirement within the political obligations which have been questioned by the works of Plato and Aristotle, and which remain significant even in the time and age of today. It is also a fact that within democratic set ups in a number of countries around the world, there is a good amount of discussion regarding political authority in particular as its role cannot be denied its due right. Within United States, political authority has been given much emphasis because it gives freedom to the people from the domains of the government. Indeed morality is a social contract for our mutual benefit. The ethical domains need to be in line with the way people conduct their lives. This means that people should adhere to the moral righteousness and thus give in their very best with regards to the manifestation of their actions and behaviors. Morality asks of people to be fair and forthright about their dealings and be clean related with their thinking mechanisms. They must put the good of the whole society in retrospect more than their own good (Thiroux 2003). What this eventually does is to demonstrate a sense of goodwill within the society and thus the people generally look up to one another in times of help and distress. M orality is indeed a state of mind, which gets represented in a whole lot of ways. In essence, human beings are generally good natured souls, who care about one another in a very open and direct way. Yet there are some individuals who think of their own gains more than anything else. This mars the ultimate basis of stability and growth within the society and essentially hurts the cause of the society in the larger scheme of things. Thus the human beings are a combination of both good and the bad within any society. One must understand that living morally is indeed something that comes out as a very natural and clean process. It is not at all hard and strenuous by any stretch of imagination. The need is to have a proper mechanism under which morality could be represented in a variety of ways, by the people, for the people and to the people (Morgan 1983). One should take up the Kantian theory of ethics which speaks exclusively of the moral domains within any society of the world. Since Kantian theory focuses on the manifestation of ethical norms and procedures more than mere feelings and emotions of mortals, one would absolutely buy this theory on any given day. In essence personal belief systems revolve around the rationale presented by Immanuel Kant in his theory. One should believe that he has hit the nail on the head whilst referring to the details related with the moral representation of people’s dealings in day to day lives. Morality is important to the day to day situations since people view things very differently on a normal basis. If individuals start acting in a very ethical fashion, it would not be much distant when one views the entire society as a combination of good men and women within its folds. Indeed a moral system needs to be structured and very clear in its content so that people